Swatch Marketing Strategy & Marketing Mix (4Ps) | MBA Skool
HIGH-LANDS MIX GAET SWATCH
A reflection on the evolution of the concept of the marketing mix, inspired by the failed launch of the Omega x Swatch 'MoonSwatch' in London.
Carlo Giordanetti and Bernardo Tribolet of Swatch enter a new territory with the Bioceramic Big Bold watch—a new and unique mix of ceramic and bio-sourced plastic - Global Design News
Swatch Bioceramic MoonSwatch - Swatch Group
Paper Wishes | Color Swatch Peach by 49 and Market Money Saver
Watch Swatch CEO Surprised by Success of the MoonSwatch - Bloomberg